Sally Edwards's Triathlons for Women Can Help Any Woman Become a Triathlete

Boulder, CO, USA - March 17, 2010 - Triathlon legend Sally Edwards has published a newly updated edition of the best-selling women's triathlon training book, Triathlons for Women. For over 20 years, Sally Edwards has cheered, prodded, and even pushed hundreds of thousands of women across the finish line of their first triathlon. This newest edition of Triathlons for Women can help any woman rise to the challenge of beginning a healthier, more active lifestyle.

Women make up the fastest-growing demographic in endurance sports, especially in the red-hot sport of triathlon. According to USA Triathlon, women now comprise nearly 40% of participants in the sport. Sally Edwards's inspiring career and tireless work have been major forces bringing women into triathlon. "Sally Edwards is women's triathlon!", says Maggie Sullivan, director of the two largest women's triathlon series.

In Triathlons for Women, Sally shares her experiences to prepare women physically and mentally for their first triathlon. Sally guides women from the first day of training to race day, with plenty of personal encouragement along the way. Triathlons for Women leaves no question unanswered, from workouts to the transition zone to the most common question of all-what to wear.

Triathlons for Women has everything women need to get started. With this book, women can:

• Begin training with a comprehensive 8-week training plan
• Keep training fun with a wide variety of workouts
• Improve technique with simple drills for swimming, cycling, and running
• Follow Sally's commonsense advice for better nutrition

Sally Edwards has seen hundreds of thousands of women launch a happier, healthier life by finishing their first triathlon. Triathlons for Women will help women realize their goals, whether they include getting fit, getting fast, or taking on a longer race.

Triathlons for Women, 4th Ed. by Sally Edwards with forewords by Karen Smyers and Maggie Sullivan
Paperback with 2-color interior. Charts, tables and illustrations throughout.
6" x 9", 296 pp., $19.95, 978-1-934030-40-0

Sally Edwards is a celebrated figure in the sport of triathlon. She was one of the first women to race the Ironman(R) and finished 16 Ironman races. She held the Ironman world masters record and helped to found USA Triathlon. Sally holds two MBAs, has written over 20 books, and founded the internationally franchised Heart Zones(R) fitness coaching company. Sally was for 20 years the spokesperson and final finisher of the Danskin Women's Triathlon Series and is now the Chief Inspiration Officer of the Trek Women Triathlon Series. For more information, please visit www.TheSallyEdwardsCompany.com.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress authors are highly qualified, trusted experts. Our training books help both serious athletes and beginners to build skills and fitness while our human interest books inspire greater appreciation of our sports. For more information, please visit www.VeloPress.com.

Media review copies, excerpts, author interviews, and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

Enjoy Real Food and Higher Performance with The Athlete's Plate

Boulder, CO, USA - December 10, 2009 - Fuel-starved endurance athletes are notorious convenience eaters, scarfing pre-packaged products and expensive prepared foods that offer a quick fix for their ravenous appetites. But these food products and supplements leave athletes under-nourished, delaying recovery and preventing their highest performance.

For endurance athletes, there is no substitute for real food. The Athlete's Plate: Real Food for High Performance debunks the myth that busy athletes lack the time to fuel with real food. Professional chef and endurance athlete Adam Kelinson guides athletes from grocery store to kitchen, offering time-saving shopping and cooking strategies that make preparing delicious, nutritious meals a pleasure.

Kelinson demonstrates how buying local, seasonal foods will save time and money. He explains how organic whole foods provide more nutrients than conventionally grown food and how a minimalist approach to cooking is more convenient and nutritious than laborious gourmet recipes.

The Athlete's Plate provides 85 delicious, quick-prep recipes to fuel the active lifestyle. Kelinson's worry-free dishes include smoothies and juices; power snacks; appetizing soups, salads and dressings; carb-filled pastas, polenta, and noodle bowls; lean protein dishes featuring seafoods, poultry, pork, and savory vegetarian preparations; and satisfying desserts.

The Athlete's Plate reflects Kelinson's years of experience as a professional chef, endurance athlete, and student of the relationship between nutrition and the environment. The book offers a no-nonsense way to balanced nutrition, incorporating all the nutrients athletes need to fuel and recover for training and racing. Athletes will learn how to make nutrition an enjoyable part of their lifetyle instead of a limiter on their performance.

The Athlete's Plate: Real Food for High Performance by Adam Kelinson
Paperback with 2-color interior and two color photosections.
7 1/2" x 10", 300 pp., $24.95, 978-1-934030-46-2

Adam Kelinson is a professional chef and the founder of Organic Performance, a nutrition consulting company based in New York. Kelinson is an Ironman triathlete and has written on diet and nutrition for TrailRunner, Inside Triathlon, xtri.com, and dietwatch.com. He has cooked for elite athletes, corporate executives, and celebrities like Prince, Hillary Swank, and Mariska Hargitay. For more information, please visit organicperformance.com.

VeloPress is an endurance sports and fitness publisher with training and history books on cycling, triathlon, running, and diet and nutrition. For more information, please visit velopress.com.

For review copies, sample recipes, shopping tips, excerpts, and author interviews, please contact:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

For questions on retailing and ordering, please contact:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

Racing Weight Is the First Weight-Loss Book for Endurance Athletes

Boulder, CO, USA - December 1, 2009 - VeloPress has published the first weight-loss book for endurance athletes. Racing Weight: How to Get Lean for Peak Performance by certified sports nutritionist Matt Fitzgerald offers the first comprehensive and science-based approach to weight management for runners, cyclists, triathletes, swimmers, rowers, and cross-country skiers.

A 2009 study found that three out of four endurance athletes are concerned about their weight and half are dissatisfied with how much they weigh. Yet these same athletes ranked weight loss dead last when asked about their motivations for participating in endurance sports. Endurance athletes pursue weight loss as a means to better workouts and faster racing. Fitzgerald's own efforts to reach his racing weight for distance running led him to discover that there were no comprehensive weight-management resources designed for endurance athletes.

Using Racing Weight, endurance athletes can find and attain their fastest body weight and composition. The Racing Weight program offers 5 strategies based on the latest advances in the science of weight management. After finding their ideal off-season and racing weights, athletes will learn how to improve their diet quality; balance their intake of carbohydrate, protein, and fat; time meals and snacks; manage appetite; and train for lean body composition.

Racing Weight is grounded in the science of healthy nutrition and exercise physiology. Packed with findings from recent studies on weight loss and endurance sports performance, Racing Weight explodes myths about fat and weight gain, protein and muscle building, macronutrient ratios, calorie counting, glycemic index, and weight gain during the holidays and off-season. Athletes will learn the truth about sports drinks, supplements, and recovery nutrition. The book includes daily food logs from 14 elite pro athletes and 21 healthy recipes from nutritionist Pip Taylor.

Racing Weight will help endurance athletes reach new levels of performance-and become satisfied with their body weight.

Racing Weight: How to Get Lean for Peak Performance by Matt Fitzgerald
Paperback, 6" x 9", 296 pp., $18.95 | 978-1-934030-51-6

Matt Fitzgerald is the author of numerous books on running, triathlon, nutrition, and weight loss. He has been a contributor to Men's Fitness, Men's Health, Outside, Runner's World, Bicycling, Running Times, Women's Running, and other sports and fitness publications. Fitzgerald is a featured coach on Training Peaks and Active.com. He is a certified sports nutritionist (CISSN) licensed by the International Society of Sports Nutrition. He lives and trains in San Diego, California. For more information, please visit racingweight.com.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress authors are highly qualified, trusted experts. Our training books help both serious athletes and beginners to build skills and fitness, and our human-interest books inspire greater appreciation of our sports. VeloPress is the book publishing division of Competitor Group, Inc., publisher of VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and producer of the Rock 'N' Roll marathon and half-marathon series and the Muddy Buddy adventure series. For more information, please visit velopress.com.

Media review copies, author interviews, sidebar content, and recipes:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Retail ordering information:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

Nationally Syndicated Frazz Illustrator Pens Triathlon Lifestyle Book

Jef Mallett's Trizophrenia Offers the First Book to Explain Why We Do It

Boulder, CO, USA - October 21, 2009 - Award-winning and nationally syndicated illustrator Jef Mallett has published the first book to explore the triathlon lifestyle. Trizophrenia: Inside the Minds of a Triathlete celebrates the seemingly obsessive-compulsive rituals of the triathlete. With the same humor and insight that readers love in his Frazz comic strip, Mallett delves into the intoxicating subculture of the sport that is three sports. Trizophrenia will be available in bookstores, bike and tri shops, and online this month in the U.S., Canada, U.K., and Australia.

Peter Sagal, host of NPR's Wait Wait... Don't Tell Me! and a recent first-time triathlete, describes Trizophrenia as "a funny, heartfelt, serious work of evangelism." Trizophrenia celebrates the triathlon lifestyle. Eat, swim, eat, work, eat, run, eat, go to bed early. Get up at dawn and do it all over again. The schedule of a triathlete demands focus and coordination, but with three sports, a job, and a family, it can be a lot to juggle.

Yet life is better when you are a triathlete. Starting with the alluring excitement (and terror) of the beginner, Mallett's sweeping text and amusing illustrations bring to life the countless conundrums a triathlete embraces--from the grit of training to the glorious rewards of racing. Mallett's light-hearted declaration of love for his sport will convince anyone that life is more worth living when you're a triathlete.

Trizophrenia: Inside the Minds of a Triathlete by Jef Mallett
Paperback with b&w illustrations throughout
6" x 10", 216 pp., $21.95, 978-1-934030-44-8

Jef Mallett is the author and illustrator of the award-winning and nationally syndicated comic strip Frazz, which runs in over 160 newspapers in the U.S. and Canada and at comics.com/frazz. Jef has published three collections of Frazz illustrations, Frazz 3.14159..., Frazz, Live at Bryson Elementary, and 99 Percent Perspiration. He also illustrated Jamie Smith's book, Roadie: The Misunderstood World of a Bike Racer. Jef writes a regular column for Inside Triathlon and Triathlete magazines and is a contributing artist for VeloNews magazine. Jef has been racing triathlons on and off since the early '80s, alternating between triathlon and bike racing. He finished his second Ironman in September. For more information on Jef and his work, please visit jefmallett.com.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress authors are highly qualified, trusted experts. Our training books help both serious athletes and beginners to build skills and fitness while our human interest books inspire greater appreciation of our sports. VeloPress is the book publishing division of Competitor Group, Inc., publisher of VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and producer of the Rock 'N' Roll marathon and half-marathon series and the Muddy Buddy adventure series.

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

For wholesale ordering info, please contact:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

Chris Carmichael Launches Nationwide Book Tour

Berkeley, CA - September 1, 2009 - In a joint statement, GU Energy Labs and Carmichael Training Systems today announced a 20-city author tour and ride-along series in support of Chris Carmichael's new book The Time-Crunched Cyclist.

Chris Carmichael, the personal cycling coach to Lance Armstrong and the founder of Carmichael Training Systems, is the author of the newly-launched The Time-Crunched Cyclist: Fit, Fast, and Powerful in 6 Hours a Week. Carmichael's book presents a new way to achieve superior fitness and power, by leveraging busy athletes' limited time to unlock the power of high-intensity workouts and get fast in less time. This revolutionary new training plan is presented in a time-efficient method through detailed training plans, case studies, nutritional guidelines, and proven success stories.

The Time-Crunched Training Program starts with the CTS Field Test, which is an established endurance, power and strength test used to assess a cyclist's initial personal training intensities. The book includes four detailed training plans and all associated workout instructions, strategies on how to properly fuel for these high-intensity or interval workouts, and tips on how to tweak riding style to capitalize on "time-crunched" fitness and power.

The Time-Crunched Cyclist Tour Energized by GU will visit Philadelphia, NYC, Las Vegas, Los Angeles, Boston, Kona, Dallas, Houston, Austin, Phoenix, Tucson and the San Francisco Bay Area. Tour venues will include bicycle retailers, triathlon clubs and corporate appearances at Kaiser Permanente. For more information on locations, dates, and times, please visit trainright.com (http://www.trainright.com/info.asp?uid=4649).

GU Energy Labs, a staple in the cycling industry and the official nutrition supplier for Carmichael Training Systems, is a natural partner for such an energized tour. GU will provide samples and giveaways from its entire line of performance nutrition products, including the newly launched Chomps Energy Chews and GU Recovery Brew.

GU president Brian Vaughan said, "I'm a time-crunched cyclist myself, but thanks to CTS, I was able to not only compete in the BC Bike Race and the Death Ride this July, I was able to do so at the peak of my abilities. I can personally attest to the incredible benefits of this program. We are proud to support Chris' initiative to make peak fitness a realistic goal for every cyclist who wants to improve their fitness and lifestyle."

Chris Carmichael commented, "I'm really looking forward to this book tour, and talking to cyclists all around the country about the opportunities available for them in The Time-Crunched Cyclist. This is a new concept in endurance training that's going to make high-performance cycling accessible to athletes who have limited training time - like those of us balancing full-time jobs and families with our athletic ambitions.

I'm also very happy to have the support of GU Energy Labs. With 20 cities and rides connected to almost all the events in the tour, I'm going to need a lot of high-quality sports nutrition to see me through this tour successfully."

The tour runs August of 2009 through January of 2010 with additional book signing appearances to occur in conjunction with the SoCal MS 150 Ride, the Philly Livestrong Ride and the Austin Livestrong Ride.

For more information regarding The Time-Crunched Cyclist, please visit www.trainright.com.

About GU Energy Labs
GU's original Energy Gel was launched in 1994 in Berkeley, CA. To this day, GU remains the market share leader and the premium gel available to endurance athletes, GU's product line is designed to provide athletes with scientifically-proven, performance-tested nutrition. For more information about GU, log onto www.GUenergy.com.

About Chris Carmichael
Chris Carmichael was an Olympian and a professional cyclist before beginning his career as a coach, best-selling author, and entrepreneur. He has coached seven-time Tour de France Champion Lance Armstrong since 1990, was recognized as the U.S. Olympic Committee Coach of the Year, and was inducted into the U.S. Bicycling Hall of Fame in 2003. He founded Carmichael Training Systems (CTS) in 2000 to deliver personal coaching, training camps, and performance testing to athletes of all abilities. For more information, please visit trainright.com.