VeloPress Updates Triathlon’s Most Popular Swimming Resource, Swim Workouts for Triathletes

Boulder, CO, USA — June 10, 2011 — The most popular swimming resource in triathlon is now new and improved. Swim Workouts for Triathletes, 2nd Ed. is the best-selling collection of swim workouts in triathlon. This waterproof book that triathletes can take to the pool helps triathletes make every lap count. The book is now available in bookstores, tri shops, and online. Triathletes and swimmers can download 5 free swim workouts at www.velopress.com/swim.

It’s no secret: Most triathletes are weak swimmers. Too many triathletes neglect their swimming form and rely on unfocused workouts. The result is lost time on race day.

Swim Workouts for Triathletes features 80 freestyle swim workouts with the structure, variety, and drills triathletes need to become more efficient swimmers. Each workout is designed around a specific goal—endurance, speed, form, force, muscular endurance, or anaerobic endurance—making it easy to prepare for any race and improve all-around swimming skill.

Triathletes can pick and choose workouts, slotting them into their current training, or begin one of the four new swim training plans from these accomplished swim coaches. Triathletes who take Swim Workouts for Triathletes with them to the pool will strengthen their swim and become better triathletes. The second edition of Swim Workouts for Triathletes includes:

• Waterproof, spiral-bound pages with big, high-contrast lettering for easy reading through goggles
• The 10 best drills for improved freestyle performance
• 30-minute sessions to fit a quality workout into a busy day
• Open-water workouts to get ready for race day
• Beginner & advanced swim sets for each workout
• 4 training plans for sprint, Olympic & half-Ironman®, Ironman®, and general fitness

Swim Workouts for Triathletes, 2nd Ed.: Practical Workouts to Build Speed, Strength, and Endurance
Gale Bernhardt and Nick Hansen
Spiral-bound waterproof paper with 4-color interior
5"x 7", 120 pp., $29.95, 978-1-934030-75-2

Gale Bernhardt is one of the most experienced and accomplished coaches in triathlon. She coached the U.S. triathlon teams for both the 2004 Olympics in Athens, Greece, and the 2003 Pan American Games, and she has served as a world cup coach for the International Triathlon Union development squad. Gale holds the highest certifications offered by USA Triathlon and USA Cycling. She is author of four VeloPress books for cyclists and triathletes.

Over the course of his coaching career, Nick Hansen has been at the helm of some of the nation’s most prestigious swimming programs: U.S. National Team swimming coach, University of Wisconsin head coach, University of Arizona assistant coach, and masters swim coach. Nick holds a graduate degree in exercise physiology and formerly served at the University of Wisconsin Sports Medicine Clinic.

For review copies, free workouts for republication, and author interviews, please contact:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x2169, wholesale@competitorgroup.com, velopress.com/shops

Get More from Each Workout with The Athlete’s Guide to Recovery

Boulder, CO, USA — April 21, 2011 — The Athlete’s Guide to Recovery is the first and only comprehensive exploration of the art and science of athletic rest. Runners, triathletes, and cyclists will gain more fitness from every workout with this new book from Sage Rountree, an expert cycling, triathlon, and running coach and yoga instructor. The Athlete’s Guide to Recovery: Rest, Relax, and Restore for Peak Performance is now available in bookstores; bike, tri, and running shops; and online. Learn more and download a free preview at velopress.com/recover.

Endurance athletes plan their workouts carefully, yet it’s during the crucial recovery period between workouts that they become faster at their sports. Recovery is when the body repairs itself and adapts to become stronger than before. Those who neglect their recovery will gain little from training, risking injury, overtraining, and burnout.

Rountree’s book guides athletes to full recovery and improved performance. She explains how much rest athletes need, how to measure fatigue, and how to make the best use of recovery tools.

Drawing on her own experience and extensive interviews with coaches, trainers, and elite athletes, Rountree details daily recovery practices, demystifying common aids like compression apparel, supplements, and ice baths as well as more exotic technologies. Athletes will discover which methods work and how and when they are most effective.

Rountree offers recovery plans for a variety of events, from short distance bike races to ultramarathons, so athletes can rest assured that they are ready for the next phase of training and racing.

The Athlete’s Guide to Recovery is an invaluable resource that enables athletes to maintain the balance between hard training and rest so that they can feel great and compete at their highest capability.

The Athlete’s Guide to Recovery: Rest, Relax, and Restore for Peak Performance by Sage Rountree
Paperback with tables and figures throughout
6" x 9", 232 pp., $18.95, 978-1-934030-67-7

Sage Rountree is an internationally recognized authority on yoga for athletes and an expert endurance sports coach. She is a certified coach with USA Triathlon and the Road Runners Club of America as well as an Experienced Registered Yoga Teacher with the Yoga Alliance. A successful competitor in running and triathlon, she has raced distances ranging from the 400m to the 50K, super sprint triathlon to Ironman®. Sage is a frequent contributor to Runner's World, Triathlete, and Yoga Journal magazines and has contributed to USA Triathlon Life, VeloNews, Running Times, Inside Triathlon, and Endurance magazines as well as several websites. She is a featured instructor at Kripalu and offers yoga workshops for athletes and coaches around the country. Sage is the author of The Athlete’s Guide to Yoga and The Athlete’s Pocket Guide to Yoga. Learn more at sagerountree.com.

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x2169, wholesale@competitorgroup.com

Joe Friel Writes New Book Your Best Triathlon for Serious Triathletes

Boulder, CO, USA — January 6, 2011 — Joe Friel, the most trusted coach in the sport of triathlon, has written a new book for committed triathletes. Your Best Triathlon: Advanced Training for Serious Triathletes is a master plan for committed triathletes to achieve their best race ever. The book is now available in bookstores, triathlon and running shops, and online. To preview the book, please visit velopress.com.

In Your Best Triathlon, Friel guides triathletes through every week of their season, outlining clear objectives and the guidelines to meet them. Friel reveals the highly refined training plans he has developed over his 30-year career coaching elite and age-group triathletes. He provides a tool kit of proven workouts that isolate and develop specific abilities. Hundreds of thousands of triathletes have relied on Joe Friel and his ground-breaking best-seller, The Triathlete’s Training Bible. Now with Your Best Triathlon, Friel takes triathletes beyond the Bible and coaches them to their best performance ever.

Triathletes using The Triathlete’s Training Bible will create their own custom, self-coached training plan and use the book to learn everything they need for season after season of success in the sport. Triathletes who train using Your Best Triathlon will achieve breakthrough race performance by training the same way Joe Friel coaches his personal clients. In Your Best Triathlon, Friel defines the goals of each training phase and explains his strategies for achieving them. Triathletes will use Friel’s training plans for sprint, Olympic, Ironman 70.3®, and Ironman® race distances and will master Friel’s most effective workouts to improve specific abilities like endurance, economy, and muscular power. Within each workout and training plan, Friel offers simple modifications to better manage personal limiters. Your Best Triathlon adds depth and detail to the Training Bible approach, presenting relevant information at the right phase of training. Triathletes will refer to Your Best Triathlon throughout the season, just as they would check in with their coach.

Your Best Triathlon offers all triathletes access to Joe Friel, one of the world’s most experienced and respected triathlon coaches.

Your Best Triathlon: Advanced Training for Serious Triathletes by Joe Friel
Paperback with 2-color charts, tables, and illustrations throughout.
7 3/8" x 9 1/4", 360 pp., $24.95, 978-1-934030-62-2

Joe Friel is one of the world’s most experienced and respected endurance sports coaches. He has over 30 years of  experience coaching elite and age-group cyclists and triathletes. He is an elite cycling and triathlon coach and holds a master’s degree in exercise science. His training books The Triathlete’s Training Bible, The Cyclist’s Training Bible, Going Long, and Your First Triathlon are best-selling training resources in endurance sports.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress is the book-publishing division of Competitor Group, Inc., which publishes VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and produces the Rock ‘N’ Roll marathon and half-marathon series, TriRock triathlon series, and the Muddy Buddy adventure race series.

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x2169, wholesale@competitorgroup.com

Lose Weight Quickly with Matt Fitzgerald’s Racing Weight Quick Start Guide

Boulder, CO, USA — January 5, 2011 — Three out of four endurance athletes are concerned about their body weight, but fad diets can be dangerous for athletes. Now runners, cyclists, and triathletes can kick off their 2011 season with a rapid weight-loss training program from best-selling author and coach Matt Fitzgerald. Racing Weight Quick Start Guide: A 4-Week Weight-Loss Plan for Endurance Athletes is the first fast-paced weight-loss training plan designed for endurance athletes. The Quick Start Guide is now available in bookstores, endurance sports shops, and online.

Racing Weight Quick Start Guide applies all the principles of the best-selling book Racing Weight in a detailed set of weight-loss training plans that are designed to help athletes shed weight quickly. Athletes will devote 4 to 8 weeks to starting a weight loss of 5, 10, or 20+ pounds.

Readers will drop pounds quickly as they follow a schedule of high-intensity workouts and strength training as well as a menu of calorie-restricted, high-protein meals and snacks. Low-volume and high-volume plans make it possible for cyclists, runners, and triathletes with a wide range of experience to maintain their training levels. These athletes will replace fat with muscle while keeping their appetites in check.

Once they have hit their quick start weight-loss goals, readers can continue to lose unwanted weight using the proven strategies of the Racing Weight program. Athletes will zero in on their racing weight through improved diet quality, balanced macronutrient levels, proper timing of meals and snacks, appetite management, and training for lean body composition.

The Racing Weight Quick Start Guide will accelerate every endurance athlete’s season for leaner and faster racing.

Racing Weight Quick Start Guide: A 4-Week Weight-Loss Plan for Endurance Athletes by Matt Fitzgerald
Paperback with charts and illustrations throughout
6" x 9", 288 pp., $18.95, 978-1-934030-72-1

Matt Fitzgerald is the author of numerous books on running, triathlon, nutrition, and weight loss. His most recent books are RUN: The Mind-Body Method of Running by Feel, Racing Weight, Brain Training for Runners, and The Runner’s Diary. He has been a contributor to Men’s Fitness, Men’s Health, Outside, Runner’s World, Bicycling, Running Times, Women’s Running, and other sports and fitness publications. Fitzgerald is a featured coach on TrainingPeaks.com and Active.com. He is a certified sports nutritionist (CISSN) licensed by the International Society of Sports Nutrition. He lives and trains in San Diego, California.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress is the book-publishing division of Competitor Group, Inc., which publishes VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and produces the Rock ‘N’ Roll marathon and half-marathon series, TriRock triathlon series, and the Muddy Buddy adventure race series.

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x2169, wholesale@competitorgroup.com

2011 VeloNews, IMBA, and Inside Triathlon Calendars Are Now Available

Boulder, CO, USA — November 9, 2010 — VeloPress is pleased to announce the publication of 2011 calendars from VeloNews, the International Mountain Bicycling Association, and Inside Triathlon. The editors of VeloNews and Inside Triathlon and staff of IMBA select the most beautiful and inspiring photographs in road cycling, cyclocross, mountain biking, and triathlon to create stylish wall calendars for 2011. These calendars make wonderful gifts for any cyclist or triathlete. The 2011 calendars are now available at bike shops, REI, and from online retailers like VeloGear.com and TriSports.com.

VeloNews 2011 Road Racing Calendar
from the editors of VeloNews magazine
12" x 12", $14.95, 978-1-934030-69-1

International Mountain Bicycling Association 2011 Calendar
A portion of proceeds benefit IMBA.
12" x 12", $14.95, 978-1-934030-71-4

Inside Triathlon 2011 Calendar
from the editors of Inside Triathlon magazine
12" x 12", $14.95, 978-1-934030-70-7

Retailers, please order through AlpenBooks, American Cycling, The Hawley Company, or IPS. For ordering information, please visit velopress.com/shops or contact:
Jen Soulé, Sales Manager, (800) 811-4210 x2169, wholesale@competitorgroup.com

To request a media copy for your gift guide, please contact:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Meet VeloPress Authors at Interbike!

VeloPress and VeloNews Will Host an Author Meet and Greet at Interbike on Wednesday, 5-6 p.m.

Boulder, CO, USA - September 15, 2010 - It's not every day that you get to meet the top experts and coaches in cycling. Join some of the sport's top authors during a VeloPress Author Meet & Greet at Interbike!

VeloPress Author Meet & Greet
Wednesday, September 22, 5:00-6:00 p.m.
VeloPress/VeloNews Booth # 2131
Beer and wine provided.
Books available for autographing.

VeloPress authors attending the Meet & Greet include:

• Hunter Allen, developer of TrainingPeaks WKO+ and co-author of Training and Racing with a Power Meter, 2nd Ed.
• Sally Edwards, founder of Fleet Feet Sports and Heart Zones USA and author of Triathlons for Women, 4th Ed., Heart Zones Cycling, and The Heart Rate Monitor Books
• Dirk Friel, Chief Marketing Officer of Peaksware and author of Workouts in a Binder® for Indoor Cycling
• Brett Horton, co-owner of The Horton Collection featured in Cycling's Golden Age: Heroes of the Postwar Era, 1946-1967
• Steve McCauley, Director of the USA Cycling Development Foundation and co-author of Bike Racing for Juniors: A Guide for Riders, Parents, and Coaches
• Joe Parkin, editor of BIKE magazine and author of A Dog in a Hat: An American Bike Racer's Story of Mud, Drugs, Blood, Betrayal, and Beauty in Belgium and Come and Gone: A True Story of Blue-Collar Bike Racing in America
• Thomas Prehn, former U.S. Road Champion and author of Racing Tactics for Cyclists
• Andy Pruitt, Director of the Boulder Center for Sports Medicine and author of Andy Pruitt's Complete Medical Guide for Cyclists
• Lennard Zinn, technical writer for VeloNews magazine, owner of Zinn Cycles, and author of Zinn & the Art of Mountain Bike Maintenance, 5th Ed., Zinn & the Art of Road Bike Maintenance, 3rd Ed., Zinn & the Art of Triathlon Bikes, and Zinn's Cycling Primer

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x2169, wholesale@competitorgroup.com

Meet Frazz Cartoonist Jef Mallett at the Chicago Triathlon

Author Packing Two Book Signings and Three Triathlon Races into One Weekend

Boulder, CO, USA - August 25, 2010 - Award-winning and nationally syndicated cartoonist Jef Mallett will test the limits of human endurance this weekend by participating in the Chicago Triathlon Triple Challenge and meeting fans and fellow triathletes at two autographing events. The Triple Challenge features the Fleet Feet Sports Supersprint Triathlon on Saturday and the Sprint and International-distance races on Sunday. Mallett is the creator and cartoonist of the triathlon-friendly Frazz comic strip, which is set in an elementary school and stars a janitor who is a triathlete in his spare time. Mallett will autograph copies of his new book Trizophrenia: Inside the Minds of a Triathlete at two events this weekend.

Friday, August 27, 4:30 - 5:30 p.m.
Saturday, August 28, 2:00 - 3:00 p.m.
Fleet Feet Sports Booth
Multisport & Fitness Expo
Hilton Chicago
720 S. Michigan Ave.

Mallett's new book explores the triathlon lifestyle, with which Mallett is all too familiar! With the same humor and insight that readers love in his Frazz comic strip, Mallett delves into the intoxicating subculture of the sport that is three sports. His wide-ranging text and wonderfully insightful illustrations celebrate the necessary rituals and inescapable quandaries of the triathlete.

Peter Sagal, the Chicago-based host of NPR's Wait Wait... Don't Tell Me! and a 2009 Chicago Triathlon finisher, describes Trizophrenia as "a funny, heartfelt, serious work of evangelism."

Jef Mallett is the cartoonist of the award-winning and nationally syndicated comic strip Frazz, which runs in over 160 newspapers in the U.S. and Canada and at comics.com/frazz. Jef has published three collections of Frazz illustrations, Frazz 3.14159..., Frazz, Live at Bryson Elementary, and 99 Percent Perspiration. He also illustrated Roadie: The Misunderstood World of a Bike Racer. Jef writes a regular column for Inside Triathlon and Triathlete magazines and is a contributing artist for VeloNews magazine. Jef has been racing triathlons on and off since the early '80s, alternating between triathlon and bike racing. Jef blogs regularly at jefmallett.net.

To schedule interviews with Jef Mallett or host an event, please contact:
Dave Trendler, Marketing and Publicity Manager, VeloPress, (303) 245-2138, dtrendler@competitorgroup.com

The Chicago Triathlon press contact is:
Louise Edwards, Louise Edwards Public Relations, (312) 751-5511, PRLou@aol.com

To order Trizophrenia for retail, please visit velopress.com/shops or contact:
Jen Soulé, Sales Manager, VeloPress, (800) 811-4210 x2169, wholesale@competitorgroup.com

UPDATE: Phil Hersh of the Chicago Tribune profiles Jef Mallett and his very busy weekend!

Never Miss a Workout with One-Hour Workouts

Boulder, CO, USA - August 24, 2010 - For athletes seeking fitness, the most important rule is never miss a workout. But everyone has bad days-work demands, unexpected errands, and changes in family plans make sticking to a training plan seem as difficult as the workouts themselves. One-Hour Workouts: 50 Swim, Bike, and Run Workouts for Busy Athletes means never missing a workout. Athletes can rescue the day and stay on track using these base, tempo, and speed workouts to meet today's training goal in just one hour, from warm-up to cool down. One-Hour Workouts is now available in bookstores, bike and tri shops, and online. 5 free workouts and the table of contents are available at velopress.com/workouts.

Endurance coaches Mark Newton, Michael Jacques, and triathlon legend Scott Molina offer busy athletes their 50 favorite no-nonsense workouts for swimming, cycling, and running. Each workout is efficient yet challenging so that athletes can get in a quality training session before daybreak, over lunch hour, or whenever they can steal the minutes.

One-Hour Workouts is designed for ease of use. The book is compact and sweatproof so it's easily stashed in a gym bag or desk drawer, and the workouts are grouped for quick reference. The coaches offer tips to develop good form, and they explain how to modify workouts throughout the season to match an athlete's current fitness. In addition to the 50 swim, bike, run workouts, One-Hour Workouts includes 10 bonus workouts for strength training, crosstraining, bricks, and technique drills.

With One-Hour Workouts, busy athletes don't have to sacrifice their training to the full catastrophe of daily life.

One-Hour Workouts: 50 Swim, Bike, and Run Workouts for Busy Athletes
by Scott Molina, Mark Newton, and Michael Jacques
Spiral-bound sweatproof pages with 2-color interior | 6" x 7", 136 pp., $24.95, 978-1-934030-58-5

Scott Molina ("The Terminator") claimed 104 victories as a professional triathlete. Molina now trains, races, and coaches triathletes in New Zealand. Mark Newton is an exercise physiologist with a degree in Exercise and Sport Science from the University of Sydney. He has worked with triathlon stars Chris McCormack and Normann Stadler. He lives in Sydney, Australia. Michael Jacques is a multisport coach and elite-level distance runner with over 15 years of coaching experience. He lives and coaches in New Zealand.

VeloPress is an endurance sports and fitness publisher of books for cyclists, triathletes, and runners. VeloPress is the book-publishing division of Competitor Group, which publishes VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and produces the Rock 'N' Roll marathon and half-marathon series, the TriRock triathlon series, and the Muddy Buddy adventure race series.

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x2169, wholesale@competitorgroup.com

Cycling Experts Update Book On Training and Racing with a Power Meter

Boulder, CO, USA - May 6, 2010 - Hunter Allen and Andy Coggan have updated their bestselling book, Training and Racing with a Power Meter. Allen and Coggan have completely revised the book that made power meters understandable for amateur and professional cyclists and triathletes. Training and Racing with a Power Meter, 2nd Ed. is now available in bookstores, bike and tri shops, and online.

Power meters have become essential tools for competitive cyclists and triathletes. No training tool can unlock as much speed and endurance as a power meter-for those who understand how to interpret their data. A power meter displays and records exactly how much energy a cyclist expends, which lends unprecedented insight into that rider's abilities and fitness. With the proper baseline data, a cyclist can use a power meter to determine race strategy, pacing, and tactics.

Training and Racing with a Power Meter, 2nd Ed. makes it possible to exploit the incredible usefulness of the power meter by explaining how to profile strengths and weaknesses, measure fitness and fatigue, optimize workouts, time race readiness, and race using power. This new edition:

• Enables athletes to predict future performance and time peak form
• Introduces fatigue profiling, a new testing method to pinpoint weaknesses
• Includes two training plans to raise functional threshold power and time peaks for race day
• Offers 75 power-based workouts tuned for specific training goals

This updated edition also includes new case studies, a full chapter on triathlon training and racing, and improved 2-color charts and tables throughout.

Training and Racing with a Power Meter, 2nd Ed., will continue to be the definitive guide to the most important training tool ever developed for endurance sports. To review the table of contents and a sample, please visit velopress.com. For online widgets and information on using Training and Racing with a Power Meter with TrainingPeaks™ software, please visit peakscoachinggroup.com.

Training and Racing with a Power Meter, 2nd Ed. 

Hunter Allen and Andrew Coggan, PhD
Paperback with 2-color illustrations throughout
7 3/8" x 9 1/4", 344 pp., $24.95, 978-1-934030-55-4

Hunter Allen is considered one of the world's top experts in training with power meters. He is the co-developer of TrainingPeaks WKO+, software which he has used to analyze over 3,000 power meter files. Allen is a USA Cycling elite-certified coach. He raced professionally for over 17 years.

Andrew Coggan, PhD, is an internationally recognized exercise physiologist. His research provided the foundation for the TrainingPeaks WKO+ software, which he co-developed with Allen. Coggan is a research associate at Washington University School of Medicine. He holds a PhD in Exercise Physiology from the University of Texas and an MS in Human Bioenergetics form Ball State University.

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

17 Hours to Glory Celebrates Kona's Ironman® Heroes

Boulder, CO, USA - May 4, 2010 - From the moment the starting gun is fired on Kona's sandy beach at the Ironman World Championship, triathletes have 17 hours to cross the finish line. It's a feat marking the ultimate achievement in the sport. 17 Hours to Glory commemorates this dramatic quest with 17 compelling stories that allow readers to experience the competition firsthand. 17 Hours to Glory: Extraordinary Stories from the Heart of Triathlon is available now in bookstores, tri shops, and online.

These are stories of ordinary and unlikely heroes: 17 Hours to Glory tells the inspiring stories of a sedentary secretary with all the wrong habits taking up triathlon to lose weight, a nun who races to bring attention to her causes, and two men with a rivalry so intense that their disabilities fade into the shadows.

Some will become Ironman champions, some will overcome all odds just to finish within 17 hours. All will reveal tremendous athleticism, unbelievable capacity for suffering, and true strength of character.

The personal stories of triathlon's most epic characters come to life in this book, beginning with the famous story of Julie Moss's determination to reach the finish line, paving the way for future champions like Mark Allen and Paula Newby-Fraser, and a new generation of superstars in Peter Reid and Chrissie Wellington.

Triathlon's most dynamic heroes are candidly portrayed in 17 Hours to Glory, a book that puts no limits on the possibilities of the human spirit.

17 Hours to Glory: Extraordinary Stories from the Heart of Triathlon
by Mathias Müller with Timothy Carlson
Paperback with two color photosections | 6" x 9", 296 pp., $21.95, 978-1-934030-43-1

Mathias Müller has competed in seven Ironman races and finished three Ironman World Championship races. His best finish was 99th overall in 9:28 at Ironman Roth. Müller has written for several German magazines and newspapers for 15 years.

Timothy Carlson is among triathlon's most accomplished journalists and photographers. He writes for Inside Triathlon and Triathlete magazines and for Slowtwitch.com. He is co-author of Embedded: The Media Wars in Iraq.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress is the book publishing division of Competitor Group, Inc., publisher of VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and producer of the Rock 'N' Roll marathons and half-marathons and the Muddy Buddy adventure series.

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

Ironman is a registered trademark of World Triathlon Corporation.

Sally Edwards's Triathlons for Women Can Help Any Woman Become a Triathlete

Boulder, CO, USA - March 17, 2010 - Triathlon legend Sally Edwards has published a newly updated edition of the best-selling women's triathlon training book, Triathlons for Women. For over 20 years, Sally Edwards has cheered, prodded, and even pushed hundreds of thousands of women across the finish line of their first triathlon. This newest edition of Triathlons for Women can help any woman rise to the challenge of beginning a healthier, more active lifestyle.

Women make up the fastest-growing demographic in endurance sports, especially in the red-hot sport of triathlon. According to USA Triathlon, women now comprise nearly 40% of participants in the sport. Sally Edwards's inspiring career and tireless work have been major forces bringing women into triathlon. "Sally Edwards is women's triathlon!", says Maggie Sullivan, director of the two largest women's triathlon series.

In Triathlons for Women, Sally shares her experiences to prepare women physically and mentally for their first triathlon. Sally guides women from the first day of training to race day, with plenty of personal encouragement along the way. Triathlons for Women leaves no question unanswered, from workouts to the transition zone to the most common question of all-what to wear.

Triathlons for Women has everything women need to get started. With this book, women can:

• Begin training with a comprehensive 8-week training plan
• Keep training fun with a wide variety of workouts
• Improve technique with simple drills for swimming, cycling, and running
• Follow Sally's commonsense advice for better nutrition

Sally Edwards has seen hundreds of thousands of women launch a happier, healthier life by finishing their first triathlon. Triathlons for Women will help women realize their goals, whether they include getting fit, getting fast, or taking on a longer race.

Triathlons for Women, 4th Ed. by Sally Edwards with forewords by Karen Smyers and Maggie Sullivan
Paperback with 2-color interior. Charts, tables and illustrations throughout.
6" x 9", 296 pp., $19.95, 978-1-934030-40-0

Sally Edwards is a celebrated figure in the sport of triathlon. She was one of the first women to race the Ironman(R) and finished 16 Ironman races. She held the Ironman world masters record and helped to found USA Triathlon. Sally holds two MBAs, has written over 20 books, and founded the internationally franchised Heart Zones(R) fitness coaching company. Sally was for 20 years the spokesperson and final finisher of the Danskin Women's Triathlon Series and is now the Chief Inspiration Officer of the Trek Women Triathlon Series. For more information, please visit www.TheSallyEdwardsCompany.com.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress authors are highly qualified, trusted experts. Our training books help both serious athletes and beginners to build skills and fitness while our human interest books inspire greater appreciation of our sports. For more information, please visit www.VeloPress.com.

Media review copies, excerpts, author interviews, and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

Enjoy Real Food and Higher Performance with The Athlete's Plate

Boulder, CO, USA - December 10, 2009 - Fuel-starved endurance athletes are notorious convenience eaters, scarfing pre-packaged products and expensive prepared foods that offer a quick fix for their ravenous appetites. But these food products and supplements leave athletes under-nourished, delaying recovery and preventing their highest performance.

For endurance athletes, there is no substitute for real food. The Athlete's Plate: Real Food for High Performance debunks the myth that busy athletes lack the time to fuel with real food. Professional chef and endurance athlete Adam Kelinson guides athletes from grocery store to kitchen, offering time-saving shopping and cooking strategies that make preparing delicious, nutritious meals a pleasure.

Kelinson demonstrates how buying local, seasonal foods will save time and money. He explains how organic whole foods provide more nutrients than conventionally grown food and how a minimalist approach to cooking is more convenient and nutritious than laborious gourmet recipes.

The Athlete's Plate provides 85 delicious, quick-prep recipes to fuel the active lifestyle. Kelinson's worry-free dishes include smoothies and juices; power snacks; appetizing soups, salads and dressings; carb-filled pastas, polenta, and noodle bowls; lean protein dishes featuring seafoods, poultry, pork, and savory vegetarian preparations; and satisfying desserts.

The Athlete's Plate reflects Kelinson's years of experience as a professional chef, endurance athlete, and student of the relationship between nutrition and the environment. The book offers a no-nonsense way to balanced nutrition, incorporating all the nutrients athletes need to fuel and recover for training and racing. Athletes will learn how to make nutrition an enjoyable part of their lifetyle instead of a limiter on their performance.

The Athlete's Plate: Real Food for High Performance by Adam Kelinson
Paperback with 2-color interior and two color photosections.
7 1/2" x 10", 300 pp., $24.95, 978-1-934030-46-2

Adam Kelinson is a professional chef and the founder of Organic Performance, a nutrition consulting company based in New York. Kelinson is an Ironman triathlete and has written on diet and nutrition for TrailRunner, Inside Triathlon, xtri.com, and dietwatch.com. He has cooked for elite athletes, corporate executives, and celebrities like Prince, Hillary Swank, and Mariska Hargitay. For more information, please visit organicperformance.com.

VeloPress is an endurance sports and fitness publisher with training and history books on cycling, triathlon, running, and diet and nutrition. For more information, please visit velopress.com.

For review copies, sample recipes, shopping tips, excerpts, and author interviews, please contact:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

For questions on retailing and ordering, please contact:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

Racing Weight Is the First Weight-Loss Book for Endurance Athletes

Boulder, CO, USA - December 1, 2009 - VeloPress has published the first weight-loss book for endurance athletes. Racing Weight: How to Get Lean for Peak Performance by certified sports nutritionist Matt Fitzgerald offers the first comprehensive and science-based approach to weight management for runners, cyclists, triathletes, swimmers, rowers, and cross-country skiers.

A 2009 study found that three out of four endurance athletes are concerned about their weight and half are dissatisfied with how much they weigh. Yet these same athletes ranked weight loss dead last when asked about their motivations for participating in endurance sports. Endurance athletes pursue weight loss as a means to better workouts and faster racing. Fitzgerald's own efforts to reach his racing weight for distance running led him to discover that there were no comprehensive weight-management resources designed for endurance athletes.

Using Racing Weight, endurance athletes can find and attain their fastest body weight and composition. The Racing Weight program offers 5 strategies based on the latest advances in the science of weight management. After finding their ideal off-season and racing weights, athletes will learn how to improve their diet quality; balance their intake of carbohydrate, protein, and fat; time meals and snacks; manage appetite; and train for lean body composition.

Racing Weight is grounded in the science of healthy nutrition and exercise physiology. Packed with findings from recent studies on weight loss and endurance sports performance, Racing Weight explodes myths about fat and weight gain, protein and muscle building, macronutrient ratios, calorie counting, glycemic index, and weight gain during the holidays and off-season. Athletes will learn the truth about sports drinks, supplements, and recovery nutrition. The book includes daily food logs from 14 elite pro athletes and 21 healthy recipes from nutritionist Pip Taylor.

Racing Weight will help endurance athletes reach new levels of performance-and become satisfied with their body weight.

Racing Weight: How to Get Lean for Peak Performance by Matt Fitzgerald
Paperback, 6" x 9", 296 pp., $18.95 | 978-1-934030-51-6

Matt Fitzgerald is the author of numerous books on running, triathlon, nutrition, and weight loss. He has been a contributor to Men's Fitness, Men's Health, Outside, Runner's World, Bicycling, Running Times, Women's Running, and other sports and fitness publications. Fitzgerald is a featured coach on Training Peaks and Active.com. He is a certified sports nutritionist (CISSN) licensed by the International Society of Sports Nutrition. He lives and trains in San Diego, California. For more information, please visit racingweight.com.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress authors are highly qualified, trusted experts. Our training books help both serious athletes and beginners to build skills and fitness, and our human-interest books inspire greater appreciation of our sports. VeloPress is the book publishing division of Competitor Group, Inc., publisher of VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and producer of the Rock 'N' Roll marathon and half-marathon series and the Muddy Buddy adventure series. For more information, please visit velopress.com.

Media review copies, author interviews, sidebar content, and recipes:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Retail ordering information:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

Nationally Syndicated Frazz Illustrator Pens Triathlon Lifestyle Book

Jef Mallett's Trizophrenia Offers the First Book to Explain Why We Do It

Boulder, CO, USA - October 21, 2009 - Award-winning and nationally syndicated illustrator Jef Mallett has published the first book to explore the triathlon lifestyle. Trizophrenia: Inside the Minds of a Triathlete celebrates the seemingly obsessive-compulsive rituals of the triathlete. With the same humor and insight that readers love in his Frazz comic strip, Mallett delves into the intoxicating subculture of the sport that is three sports. Trizophrenia will be available in bookstores, bike and tri shops, and online this month in the U.S., Canada, U.K., and Australia.

Peter Sagal, host of NPR's Wait Wait... Don't Tell Me! and a recent first-time triathlete, describes Trizophrenia as "a funny, heartfelt, serious work of evangelism." Trizophrenia celebrates the triathlon lifestyle. Eat, swim, eat, work, eat, run, eat, go to bed early. Get up at dawn and do it all over again. The schedule of a triathlete demands focus and coordination, but with three sports, a job, and a family, it can be a lot to juggle.

Yet life is better when you are a triathlete. Starting with the alluring excitement (and terror) of the beginner, Mallett's sweeping text and amusing illustrations bring to life the countless conundrums a triathlete embraces--from the grit of training to the glorious rewards of racing. Mallett's light-hearted declaration of love for his sport will convince anyone that life is more worth living when you're a triathlete.

Trizophrenia: Inside the Minds of a Triathlete by Jef Mallett
Paperback with b&w illustrations throughout
6" x 10", 216 pp., $21.95, 978-1-934030-44-8

Jef Mallett is the author and illustrator of the award-winning and nationally syndicated comic strip Frazz, which runs in over 160 newspapers in the U.S. and Canada and at comics.com/frazz. Jef has published three collections of Frazz illustrations, Frazz 3.14159..., Frazz, Live at Bryson Elementary, and 99 Percent Perspiration. He also illustrated Jamie Smith's book, Roadie: The Misunderstood World of a Bike Racer. Jef writes a regular column for Inside Triathlon and Triathlete magazines and is a contributing artist for VeloNews magazine. Jef has been racing triathlons on and off since the early '80s, alternating between triathlon and bike racing. He finished his second Ironman in September. For more information on Jef and his work, please visit jefmallett.com.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress authors are highly qualified, trusted experts. Our training books help both serious athletes and beginners to build skills and fitness while our human interest books inspire greater appreciation of our sports. VeloPress is the book publishing division of Competitor Group, Inc., publisher of VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and producer of the Rock 'N' Roll marathon and half-marathon series and the Muddy Buddy adventure series.

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

For wholesale ordering info, please contact:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

Sage Rountree Releases First Book of Yoga Routines for Athletes

Boulder, CO, USA - June 15, 2009 - Nationally known endurance sports coach and yoga instructor Sage Rountree has published the first book of yoga routines for athletes. The Athlete's Pocket Guide to Yoga: 50 Routines for Flexibility, Balance, and Focus offers runners, triathletes, and cyclists a convenient way to gain the benefits of yoga.

When endurance athletes attend yoga classes, they bring tight muscles and even tighter schedules. At the height of the season, athletes often disappear from the yoga studio, yet it is then that yoga can be most beneficial. The Athlete's Pocket Guide to Yoga makes it easy for athletes to continue reaping the benefits of yoga all year.

The Athlete's Pocket Guide to Yoga offers 50 simple yoga routines athletes can use every day. The book includes quick warm-ups and cool-downs, 20-minute flexibility routines to relieve muscle tightness, longer strength sessions for the off-season and base periods, focus exercises to sharpen mental toughness, and restorative routines to speed recovery.

Even without any yoga experience, readers will find The Athlete's Pocket Guide to Yoga simple to use. Each page presents full color photos of athletes demonstrating the poses in a routine. Rountree groups routines by their goals so that readers can quickly address common problem areas like a tight lower back or hamstrings. The Athlete's Pocket Guide to Yoga is spiral bound so that it lies flat, making it easy to refer to the photographs while practicing.

Careful consideration of the athlete's needs has earned Sage Rountree a committed following, and her newest book delivers a practical approach to yoga that will make good athletes better.

The Athlete's Pocket Guide to Yoga: 50 Routines for Flexibility, Balance, and Focus by Sage Rountree
Spiral-bound with color photos throughout
6" x 7", 160 pp., VP-APGY, $15.95, 978-1-934030-41-7
Available late June in bookstores; bike, tri, and running shops; and online.

Download three sample yoga sequences here (2 meg pdf).

Sage Rountree is a Yoga Alliance experienced registered yoga teacher and holds coaching certifications from USA Triathlon, USA Cycling, and the Road Runners Club of America. Her popular yoga classes draw all levels of athletes, from recreational walkers to Olympic runners and Ironman triathletes. She is a contributor to Runner's World and Yoga Journal and has published articles in Running Times, Inside Triathlon, and Endurance magazines. Rountree has taught at Kripalu and offers yoga workshops for endurance athletes and coaches around the country. To try out an example yoga routine for athletes, please visit sagerountree.com.

To request media copies, author interviews, or to schedule a workshop, please contact:
Dave Trendler, Marketing and Publicity Manager
dtrendler@competitorgroup.com, (303) 245-2138

Retailers and distributors, please order through:
Jen Soulé, Sales Manager
wholesale@competitorgroup.com, (800) 811-4210 x169

Run Faster with the Run-Walk Approach

Tara Parker-Pope of The New York Times wrote a story "Better Running Through Walking" that introduces the concept of the "run-walk" method of run training. Parker-Pope is using the run-walk method to prepare for her first marathon.

Bobby McGee, an internationally certified running coach, agrees that walking can help running. "Even the most advanced athletes can benefit from some walking," says McGee. "It helps you recover faster and increases your muscle endurance without breaking down muscle tissue the way running does." McGee says that walking's low intensity teaches your body to rely on fat instead of quick-burning carbohydrates, which leads to improved endurance. Walking also allows for greater overall training volume with less impact. McGee's new book Run Workouts for Runners and Triathletes incorporates the run-walk method. (Download sample run-walk workouts here.)

Elite endurance sports coaches Joe Friel and Gordo Byrn are also proponents of the run-walk protocol. In their Iron-distance triathlon training book Going Long, they offer guidelines for the marathon leg of triathlon based on McGee's years of coaching experience:

• Use run/walk for all runs longer than 30 minutes.
• Use walking as the rest interval for all workouts involving running above zone 3.
• Use run/walk for all longer brick workouts (those over 2.5 hours).
• Depending on your abilities and fitness, periods of running should last 5-15 minutes with walking recovery periods lasting 15 seconds to 1 minute.
  

Both Going Long: Training for Triathlon's Ultimate Challenge and Run Workouts for Runners and Triathletes offer more detail on how you can use the run-walk method in your run training. Get started with run-walk by downloading several free sample workouts here (800 kb pdf).

Joe Friel on What's New in The Triathlete's Training Bible, 3rd Ed.

Triathlete magazine's Jay Prasuhn caught up with Joe Friel at TRIFEST in March to ask him about the new edition of The Triathlete's Training Bible. Here's what Joe had to say.

New Run Workouts Help Runners and Triathletes Unlock Speed

VeloPress has published Run Workouts for Runners and Triathletes, a book of running workouts and training plans by world-class running and triathlon coach, Bobby McGee. Five free sample workouts are available here (pdf). The book is available now online and will be available next week in bookstores and in bike, triathlon, and running shops.

All too often, runners reach a plateau in fitness because they do the same type of training, week after week. To see improvements in fitness, athletes need to vary the kinds of workouts they do. For runners, this means mixing up endurance runs with hill repeats, intervals, and track workouts.

Run Workouts for Runners and Triathletes is the perfect tool for self-coached athletes who want variety in their training. Olympic running and triathlon coach Bobby McGee has teamed up with world champion marathoner Mark Plaatjes to give runners of all levels a complete collection of workouts and training plans.

Run Workouts for Runners and Triathletes features 21 training plans for all the most popular race distances; 5km, 10km, half-marathon, marathon, Olympic-distance triathlon, half-Ironman, and Ironman. Each plan offers three performance levels, and McGee explains precisely how runners can determine their training paces and balance hard days with easy days.

McGee offers new takes on the workouts all runners and triathletes should practice and master. Each training plan incorporates 80 fresh and challenging workouts including endurance runs, intervals, hills, Yassos, and a variety of tests and bricks. Runners and triathletes can pepper these workouts into their own training plans.

With its compact size and sweatproof pages, this is the ideal book to take to the track or trailhead. Forewords by Timothy Noakes, MD, author of the best-selling Lore of Running, and pro triathlete Samantha McGlone.

Run Workouts for Runners and Triathletes
By Bobby McGee with Marathon Plans by Mark Plaatjes
Forewords by Timothy Noakes and Samantha McGlone
Spiral-bound with sweatproof pages. 2-color interior.
5" x 7", 200 pp. | VP-WBRW, $29.95 | 978-1-934030-33-2

• 16 million Americans ran on 100 or more days per year in 2007. (Sporting Goods Manufacturers Association)
• There were 15,500 running events in 2007 including 630 half-marathons and 425 marathons. (Running USA)
• Sweatproof paper and compact size make this a practical, portable training tool for runners and triathletes

Bobby McGee is an internationally certified track and field coach whose athletes have produced world records, won world championships, and been consistently ranked amongst the best in their events. He coaches runners and triathletes, and has worked with USA Triathlon preparing athletes for the 2004 and 2008 Olympic games.

Mark Plaatjes is the 1993 Marathon Gold medal winner at the World Track and Field championships. In addition to being a world champion, Mark's running record includes a win at the 1991 Los Angeles Marathon and a 6th place finish in the 1993 Boston marathon. Mark owns a private physical therapy practice and specializes in treating runners and athletes. He currently lives in Boulder, Colorado, and coaches recreational and elite runners.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, yoga, nutrition, and the histories and personalities of our sports. VeloPress is the book publishing division of Competitor Group, Inc., publisher of VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and producer of Elite Racing's Rock 'N' Roll marathons and half-marathons and the Muddy Buddy adventure series.

Media review copies, sample workouts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

New Edition of The Triathlete's Training Bible Will Make Triathletes Smarter, Stronger, and Faster

New Edition of The Triathlete's Training Bible Will Make Triathletes Smarter, Stronger, and Faster

Boulder, CO, USA - February 3, 2009 - The most comprehensive reference for triathletes ever written has just been updated and improved. The Triathlete's Training Bible, just released in a completely revised third edition, will make you a smarter, stronger, faster triathlete. The book is available now in bookstores, bike and tri shops, and online.

The Triathlete's Training Bible is based on coach Joe Friel's proven, science-based methodology and his 28 years of experience equipping hundreds of thousands of triathletes for success in the sport. The Triathlete's Training Bible provides triathletes of all abilities with every detail they must consider when planning a season, lining up a week of workouts, or preparing for race day. Using this comprehensive guide, triathletes will develop a personalized, self-coached training plan that will guide them to success in the sport.

This third edition of The Triathlete's Training Bible includes new approaches to critical elements of triathlon training. Triathletes will learn new methods for strength training and building muscular endurance, balancing intensity and volume, smarter recovery and fatigue management, active recovery from injury, making up for missed workouts and avoiding overtraining, and body composition and nutrition. Friel offers triathletes strategies to adapt their training plan throughout the season when things don't go as planned. The Triathlete's Training Bible is now printed in a 2-color format, making the illustrations, charts, and tables more clear and easy to read.

The Triathlete's Training Bible, 3rd Ed. by Joe Friel
8.5" x 11", 386 pp. | VP-TRI3, $24.95 | ISBN: 978-1-934030-19-6

With over 200,000 copies sold, The Triathlete's Training Bible is the best-selling book on tri training ever published. This new edition comes amidst explosive growth in the sport of triathlon, which is the fastest-growing endurance sport in the world. Since 2005, American participation in triathlon has grown 22% each year. Triathlon is now one of the largest sports in the U.S. Olympic family. Major national media have taken notice of triathlon's growing popularity; in 2008 the New York Times published 23 stories about triathlon.

Triathlon is becoming increasingly accessible to the average American. There were over 2,000 sanctioned races in 2007, a 14% increase over the previous year. One-third of these races were sprint triathlons, the shortest distance and the most friendly to beginner triathletes. Even the Ironman(r)-distance race format is growing quickly, and The Triathlete's Training Bible and Going Long: Training for Ironman-Distance Triathlons (VeloPress 2009) have made completing the 2.4-mile swim, 112-mile bike, and marathon run achievable. There are now 17 Iron-distance races in the U.S. and 21 Ironman(r) triathlons and 32 half-Iron triathlons around the world.

Joe Friel's Training Bible Coaching company is one of the most respected and successful in endurance sports. Joe has been training endurance athletes since 1980, including national champions, world championship contenders, and Olympic athletes in road cycling, mountain biking, triathlon, and duathlon. Joe is an elite certified USA Triathlon and USA Cycling coach and holds a master's degree in exercise science. His articles and interviews appear in dozens of national and international magazines, newspapers, and websites. Joe founded Ultrafit, an association of coaching businesses, Training Peaks, a web-based software company, and Training Bible Coaching. Please visit trainingbible.com for more information.

VeloPress is an endurance sports and fitness publisher known for its technical training books on cycling, triathlon, and running. VeloPress is the book publishing division of Competitor Group, Inc., publisher of VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and producer of Elite Racing's Rock 'n' Roll marathons and half-marathons and the Muddy Buddy adventure series.

Media review copies, excerpts, author interviews, and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

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VeloPress Publishes the First Strength Training Book for Triathletes

Boulder, CO, USA - November 3, 2008 - VeloPress is pleased to announce the publication of the first strength training book for triathletes. Strength Training for Triathletes by Dr. Patrick Hagerman is a groundbreaking book, the first to integrate strength training into the triathlete's training regimen. Now triathletes who are reaching their highest potential for cardiovascular fitness have a new way to gain performance, without spending more time on the road or in the water. Strength Training for Triathletes is now available in the U.S. and Canada in bookstores, bike and tri shops, and online. The book will be available in the UK in December through Cordee.

Every triathlete wants to be faster, and most know that strength training should be a part of their program. In Strength Training for Triathletes, fitness expert Dr. Patrick Hagerman explains how small changes in muscle strength add up to big race results. For triathletes, the benefits of strength training are many, from increased stability in the water and on the bike to a faster metabolism. Put simply: stronger muscles can work longer, making strength training indispensable to endurance athletes.

Clearly organized by discipline (swim, bike, run) and by muscle group, Strength Training for Triathletes helps athletes quickly find the best exercise for their unique training needs. Every exercise is accompanied by full-color art, making the routines inviting and easy to follow.

This groundbreaking book further explains how triathletes can adjust their workouts to emphasize endurance, strength, or power, and how to balance the three to reach race goals. It includes complete information on structuring a periodized weight routine to maximize results for a sprint, Olympic, half-Ironman or full Ironman race distance. Sample seasonal plans for each race distance and instruction on how to adapt training plans to individual needs make it easy for readers to develop specific approaches and reach their personal goals. Paperback with full-color illustrations throughout.

Strength Training for Triathletes by Patrick Hagerman
7 3/8" x 9 1/4", 224 pp. | VP-STT, $21.95 | 978-1-934030-15-8

• The only strength training book designed specifically for triathletes
• More than 60 exercises organized by sport and muscle group
• Triathlon participation is growing by 22% per year in the U.S.

Dr. Patrick Hagerman is a recipient of the National Strength and Conditioning Association Personal Trainer of the Year award in 2002, Dr. Hagerman has coached for USA Triathlon and USA Weightlifting and has competed in triathlon, cycling, windsurfing, and adventure racing for over 25 years. He is a Fellow of the National Strength and Conditioning Association and a past member of its Board of Directors. He is the Director of Sport Skill Development for Quest Personal Training.

VeloPress is an endurance sports and fitness publisher. VeloPress is the book publishing division of Competitor Group, Inc., publisher of VeloNews, Triathlete, Inside Triathlon, and Competitor magazines.

Author interviews, media copies, sidebar content, and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors/specialty retailers, please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com