Meet Tour of California Stage Winner Mark Cavendish at Helen's Cycles

Super-sprinter Mark Cavendish to Autograph Boy Racer in Santa Monica Bike Shop

Boulder, CO, USA - May 21, 2010 - After winning a stage and finishing this week's Tour of California, Mark Cavendish will appear at Helen's Cycles in Santa Monica on Monday, May 24th at 6 p.m. to meet cycling fans and autograph copies of his new book, Boy Racer: My Journey to Tour de France Record-Breaker.

Mark Cavendish Book Signing
Monday, May 24th at 6 p.m.
Helen's Cycles
2501 Broadway, Santa Monica, CA
(310) 829-1836, www.helenscycles.com

In Boy Racer, cycling super-sprinter Mark Cavendish explains his phenomenal rise to the top of the sport. Cav describes with riveting detail the sprint victories that propelled him into the history books. His first-person play-by-plays put readers wheel to wheel with the world's fastest cyclists. Cavendish describes his six 2009 Tour de France stage wins, his battle with sprint rival Thor Hushovd, and his overall win at Milan-San Remo. Boy Racer will be available in bookstores, bike shops, and online in late May, soon after Cavendish races the Tour of California and just weeks before he starts the Tour de France.

Written off as "fat" and "useless" in his youth, Cavendish has since sprinted to the front of the race peloton to become cycling's brightest start-and its most outspoken.

Boy Racer is a page-turning journey of pure exhilaration-candid, opinionated, and scrupulously honest-chronicling Cavendish's rapid rise from local hero to National Champion to Tour de France stage winner. Along the way, Cavendish takes us behind the scenes of the Tour de France to unmask the intrigue, the mayhem, the hysteria, and the adrenalin-fueled, all-out chaos of professional cycling.

Vivid, unflinching, and brilliantly conveyed, Boy Racer sweeps readers into the swirl of the racer's world and delivers them to the finish line with an insider's view from the freshest voice and most agile mind in bike racing.

Born and raised on the Isle of Man, Mark Cavendish became a world track champion as a teenager in 2005, a Commonwealth Games gold medalist a year later, and in 2008 regained his world title on the track with British teammate Bradley Wiggins. After switching his focus to the more glamorous world of road cycling, Cavendish set a new record of four stage wins in the 2008 Tour de France, and won the prestigious Milan-San Remo one-day classic in 2009. Widely regarded as the most exciting and charismatic young rider to join the sport in years, Cavendish rides for the American cycling team HTC-Columbia and will be the most closely watched sprinter in the pro peloton in 2010.

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x2169, wholesale@competitorgroup.com

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Photo caption: Mark Cavendish wears the green jersey of the sprint leader while holding a copy of his book in front of the Team HTC-Columbia bus at the AMGEN Tour of California, San Jose, Wednesday, May 26. Photo credit: Ben Pryhoda/VeloPress