Meet Tour of California Stage Winner Mark Cavendish at Helen's Cycles

Super-sprinter Mark Cavendish to Autograph Boy Racer in Santa Monica Bike Shop

Boulder, CO, USA - May 21, 2010 - After winning a stage and finishing this week's Tour of California, Mark Cavendish will appear at Helen's Cycles in Santa Monica on Monday, May 24th at 6 p.m. to meet cycling fans and autograph copies of his new book, Boy Racer: My Journey to Tour de France Record-Breaker.

Mark Cavendish Book Signing
Monday, May 24th at 6 p.m.
Helen's Cycles
2501 Broadway, Santa Monica, CA
(310) 829-1836, www.helenscycles.com

In Boy Racer, cycling super-sprinter Mark Cavendish explains his phenomenal rise to the top of the sport. Cav describes with riveting detail the sprint victories that propelled him into the history books. His first-person play-by-plays put readers wheel to wheel with the world's fastest cyclists. Cavendish describes his six 2009 Tour de France stage wins, his battle with sprint rival Thor Hushovd, and his overall win at Milan-San Remo. Boy Racer will be available in bookstores, bike shops, and online in late May, soon after Cavendish races the Tour of California and just weeks before he starts the Tour de France.

Written off as "fat" and "useless" in his youth, Cavendish has since sprinted to the front of the race peloton to become cycling's brightest start-and its most outspoken.

Boy Racer is a page-turning journey of pure exhilaration-candid, opinionated, and scrupulously honest-chronicling Cavendish's rapid rise from local hero to National Champion to Tour de France stage winner. Along the way, Cavendish takes us behind the scenes of the Tour de France to unmask the intrigue, the mayhem, the hysteria, and the adrenalin-fueled, all-out chaos of professional cycling.

Vivid, unflinching, and brilliantly conveyed, Boy Racer sweeps readers into the swirl of the racer's world and delivers them to the finish line with an insider's view from the freshest voice and most agile mind in bike racing.

Born and raised on the Isle of Man, Mark Cavendish became a world track champion as a teenager in 2005, a Commonwealth Games gold medalist a year later, and in 2008 regained his world title on the track with British teammate Bradley Wiggins. After switching his focus to the more glamorous world of road cycling, Cavendish set a new record of four stage wins in the 2008 Tour de France, and won the prestigious Milan-San Remo one-day classic in 2009. Widely regarded as the most exciting and charismatic young rider to join the sport in years, Cavendish rides for the American cycling team HTC-Columbia and will be the most closely watched sprinter in the pro peloton in 2010.

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x2169, wholesale@competitorgroup.com

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Photo caption: Mark Cavendish wears the green jersey of the sprint leader while holding a copy of his book in front of the Team HTC-Columbia bus at the AMGEN Tour of California, San Jose, Wednesday, May 26. Photo credit: Ben Pryhoda/VeloPress

Cycling Experts Update Book On Training and Racing with a Power Meter

Boulder, CO, USA - May 6, 2010 - Hunter Allen and Andy Coggan have updated their bestselling book, Training and Racing with a Power Meter. Allen and Coggan have completely revised the book that made power meters understandable for amateur and professional cyclists and triathletes. Training and Racing with a Power Meter, 2nd Ed. is now available in bookstores, bike and tri shops, and online.

Power meters have become essential tools for competitive cyclists and triathletes. No training tool can unlock as much speed and endurance as a power meter-for those who understand how to interpret their data. A power meter displays and records exactly how much energy a cyclist expends, which lends unprecedented insight into that rider's abilities and fitness. With the proper baseline data, a cyclist can use a power meter to determine race strategy, pacing, and tactics.

Training and Racing with a Power Meter, 2nd Ed. makes it possible to exploit the incredible usefulness of the power meter by explaining how to profile strengths and weaknesses, measure fitness and fatigue, optimize workouts, time race readiness, and race using power. This new edition:

• Enables athletes to predict future performance and time peak form
• Introduces fatigue profiling, a new testing method to pinpoint weaknesses
• Includes two training plans to raise functional threshold power and time peaks for race day
• Offers 75 power-based workouts tuned for specific training goals

This updated edition also includes new case studies, a full chapter on triathlon training and racing, and improved 2-color charts and tables throughout.

Training and Racing with a Power Meter, 2nd Ed., will continue to be the definitive guide to the most important training tool ever developed for endurance sports. To review the table of contents and a sample, please visit velopress.com. For online widgets and information on using Training and Racing with a Power Meter with TrainingPeaks™ software, please visit peakscoachinggroup.com.

Training and Racing with a Power Meter, 2nd Ed. 

Hunter Allen and Andrew Coggan, PhD
Paperback with 2-color illustrations throughout
7 3/8" x 9 1/4", 344 pp., $24.95, 978-1-934030-55-4

Hunter Allen is considered one of the world's top experts in training with power meters. He is the co-developer of TrainingPeaks WKO+, software which he has used to analyze over 3,000 power meter files. Allen is a USA Cycling elite-certified coach. He raced professionally for over 17 years.

Andrew Coggan, PhD, is an internationally recognized exercise physiologist. His research provided the foundation for the TrainingPeaks WKO+ software, which he co-developed with Allen. Coggan is a research associate at Washington University School of Medicine. He holds a PhD in Exercise Physiology from the University of Texas and an MS in Human Bioenergetics form Ball State University.

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

17 Hours to Glory Celebrates Kona's Ironman® Heroes

Boulder, CO, USA - May 4, 2010 - From the moment the starting gun is fired on Kona's sandy beach at the Ironman World Championship, triathletes have 17 hours to cross the finish line. It's a feat marking the ultimate achievement in the sport. 17 Hours to Glory commemorates this dramatic quest with 17 compelling stories that allow readers to experience the competition firsthand. 17 Hours to Glory: Extraordinary Stories from the Heart of Triathlon is available now in bookstores, tri shops, and online.

These are stories of ordinary and unlikely heroes: 17 Hours to Glory tells the inspiring stories of a sedentary secretary with all the wrong habits taking up triathlon to lose weight, a nun who races to bring attention to her causes, and two men with a rivalry so intense that their disabilities fade into the shadows.

Some will become Ironman champions, some will overcome all odds just to finish within 17 hours. All will reveal tremendous athleticism, unbelievable capacity for suffering, and true strength of character.

The personal stories of triathlon's most epic characters come to life in this book, beginning with the famous story of Julie Moss's determination to reach the finish line, paving the way for future champions like Mark Allen and Paula Newby-Fraser, and a new generation of superstars in Peter Reid and Chrissie Wellington.

Triathlon's most dynamic heroes are candidly portrayed in 17 Hours to Glory, a book that puts no limits on the possibilities of the human spirit.

17 Hours to Glory: Extraordinary Stories from the Heart of Triathlon
by Mathias Müller with Timothy Carlson
Paperback with two color photosections | 6" x 9", 296 pp., $21.95, 978-1-934030-43-1

Mathias Müller has competed in seven Ironman races and finished three Ironman World Championship races. His best finish was 99th overall in 9:28 at Ironman Roth. Müller has written for several German magazines and newspapers for 15 years.

Timothy Carlson is among triathlon's most accomplished journalists and photographers. He writes for Inside Triathlon and Triathlete magazines and for Slowtwitch.com. He is co-author of Embedded: The Media Wars in Iraq.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress is the book publishing division of Competitor Group, Inc., publisher of VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and producer of the Rock 'N' Roll marathons and half-marathons and the Muddy Buddy adventure series.

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

Ironman is a registered trademark of World Triathlon Corporation.